About Return on Integrity

With Return on Integrity, Bill Burke explores the importance of making ethical behavior the foundation of any venture, and through real-world storytelling, provides examples of inspiring leaders who have succeeded with personal and professional emphasis on high-integrity standards.

Firsthand accounts describe the benefits of treating colleagues with compassion, respect and dignity, maintaining a commitment to the needs and desires of customers, the community, and corporate partners, and describes how high-integrity leaders approach management challenges like layoffs and terminations, executive compensation, the role of the board, and managing through times of crisis.  These stories are meant to provide inspiration for others – from senior leaders and CEO's and young people just starting out – and to help them understand that high integrity and high performance are not mutually exclusive.


About Bill Burke


Media executive, producer, and New York Times Bestselling author Bill Burke has always believed that running an enterprise with high ethical standards is not only a good in and of itself, but also a practice that provides a long-term competitive advantage. 

Bill was fortunate to grow up around business people who were known not only for the successes they achieved, but for the ethical ways in which they led. His father was the CEO of Capital Cities/ABC, and with high integrity as the company’s hallmark, he worked with Tom Murphy to build that company from small beginnings to one of the media industry’s most prominent firms. Bill's late uncle James Burke was the CEO of Johnson & Johnson, best known for his honest and compassionate handling of the Tylenol poisonings in the 1980’s. 

Shortly after joining Turner Broadcasting out of business school, Bill Burke oversaw the startup of Turner Classic Movies, becoming its first general manager.  In 1995, he was promoted to president of TBS SuperStation, the most watched network on cable at the time.  Bill then served as CEO of News and Information for Time Warner Digital Media.   He went on to lead RSN, a smaller, VC-funded company during the dot-com boom and bust, and was named CEO of The Weather Channel Companies in 2002.  Ted Turner later hired Bill to co-author his autobiography, Call Me Ted, a New York Times Bestseller that was named one of USA Today’s “best business books of 2008.”  In 2016, he co-wrote, co-produced and co-directed the award-winning feature documentary film, Live Another Day, which tells the inside story of the federal bailout of the US Auto industry.  Bill is a director of Simulmedia, Inc. and chairman of the Portland Sea Dogs baseball team.  He has also served on numerous non-profit boards, and was chair of the Children's Museum of Atlanta, the Gulf of Maine Research Institute, the US Biathlon Association and Maine Medical Center.  He is a graduate of Amherst College and Harvard Business School.